Privacy Policy

 

Unless otherwise stated below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no other indication is made in the subsequent processing operations.

“Personal data” means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring trouble-free operation of our website and to improve our offer.

Contact

Responsible

Contact us if you wish. The contact details of the data controller can be found in our imprint.

Initiative contact of the customer by e-mail.

If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of processing and answering your contact request.
If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b DSGVO.

If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form

When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By sending your message, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.

You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. We will only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Customer account orders

Customer account

When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.

Collection, processing and forwarding of personal data when placing orders

When you place an order, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and to process your requests. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. b DSGVO and is necessary for the performance of a contract with you.
A transfer of your data takes place, for example, to the shipping companies and dropshipping providers selected by you, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.

Reviews advertising

Data collection when writing a comment

When commenting on an article or post, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.

When your comment is published, only the name you provide will be published

In addition, when you submit your comment, your IP address will be stored for the purpose of preventing misuse of the comment function and ensuring the security of our information technology systems. By submitting the comment, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your IP address will subsequently be deleted.

Use of the e-mail address for the sending of direct advertising

We use your e-mail address, which we have received in the context of the sale of a good or service, for the electronic sending of advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the advertising e-mail. This will not incur any costs other than the transmission costs according to the prime rates.

Shipping service provider merchandise management

Forwarding of the e-mail address to shipping companies for information about the shipping status

We pass on your e-mail address to the shipping company as part of the contract processing, provided you have expressly agreed to this in the ordering process. The purpose of this forwarding is to inform you by e-mail about the shipping status. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.

Use of an external merchandise management system

We use an enterprise resource planning system for contract processing within the scope of order processing. For this purpose, your personal data collected in the context of the order will be transferred to
Billbee GmbH, Paulinenstrasse 54, 32756 Detmold, Germany
transmitted.

Payment service provider

Use of PayPal

All PayPal transactions are subject to the PayPal privacy policy. You can find this at https://www.paypal.com/uk/webapps/mpp/ua/acceptableuse-full?locale.x=en_GB

Use of Stripe

All other transactions are subject to the Stripe privacy policy. This can be found at https://stripe.com/en-de/privacy.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user calls up a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide on their acceptance individually, as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.

Under the links below you can find out how to manage (including disabling) cookies in the main browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.

You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

Analysis advertising tracking

Use of Google Analytics

On our website, we use the web analytics service Google Analytics provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and ensuring compliance with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In this context, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable an analysis of your use of the website. The information generated by this about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/ and https://policies.google.com/technologies/cookies?hl=de.

Use of Hotjar

We use the analysis tool of Hotjar Ltd (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; “Hotjar”) on our website.
The data processing serves the purpose of demand-oriented design, optimization and analysis of our website.
The tool is used to randomly record movements of page visitors on the website. This creates a log of mouse movements, scrolling behavior, dwell time and clicks on the website (so-called heat map).

For this purpose, Hotjar uses cookies, among other things. In the process, the following information may be collected, among other things: IP address (in anonymized form), information about the device you are using (screen size, devices, unique device identifier), information about the browser you are using, location data (only about the country), preferred language for displaying the website, operating system used. Detailed information on the cookies used, their function and storage period can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies.

User profiles are created from this data under a pseudonym. The data is not used to personally identify the website visitor and is not merged with personal data of the bearer of the pseudonym. Hotjar is contractually prohibited from selling the collected data to other third parties.
The use of cookies or similar technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.

Further information on data protection when using Hotjar can be found here:

https://www.hotjar.com/legal/policies/privacy#enduserenglish

Use of the Facebook Pixel

We use the “Custom Audiences” remarketing function of Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland “Facebook”) on our website.
Facebook Ireland and we are jointly responsible for the collection of your data and transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Facebook Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible in particular for fulfilling the information obligations pursuant to Articles 13, 14 of the GDPR, for complying with the security requirements of Article 32 of the GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations pursuant to Articles 33, 34 of the GDPR insofar as a personal data breach affects our obligations under the joint processing agreement. Facebook Ireland is responsible for enabling data subject rights under Art. 15 – 20 GDPR, for complying with the security requirements of Art. 32 GDPR with respect to the security of the Service, and for complying with the obligations under Art. 33, 34 GDPR insofar as a personal data breach affects Facebook Ireland’s obligations under the Joint Processing Agreement.

The application serves the purpose of targeting the visitors of the website with interest-based advertising on the social network Facebook. For this purpose, the remarketing tag of Facebook has been implemented on the website. Via this tag, a direct connection to the Facebook servers is established when the website is visited. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-related Facebook ads.

Your data may be transmitted to the USA.
The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data takes place on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest to target the site visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation. You can deactivate the “Custom Audiences” remarketing function here.

For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

Use of Google Ads conversion tracking

We use the online advertising program “Google Ads” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked across Ads customers’ websites.
The information obtained with the help of the conversion cookie is used for the purpose of creating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. Your data may be transmitted to the USA.
The use of cookies or comparable technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest to target the site visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation. You can deactivate personalized advertising for you in Google’s advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de
Alternatively, you can prevent the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out given there. You will then not be included in the conversion tracking statistics. You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/

Use of the remarketing or “similar target groups” function of Google Inc.

We use the remarketing or “similar target groups” function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.

The application serves the purpose of analyzing visitor behavior and visitor interests. To perform the analysis of website usage, which forms the basis for the creation of interest-based advertisements, Google uses cookies. The cookies are used to record visits to the website and anonymized data on website usage. No personal data of the website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transmitted to the USA.
The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest to target the site visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de.
Alternatively, you can prevent the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there.
You can find more information on Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/.

Plug-ins and other

Use of GoogleMaps

We use the function for embedding GoogleMaps maps of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.

The function enables the visual display of geographical information and interactive maps. In the process, Google also collects, processes and uses data of visitors to the websites when they call up the pages in which GoogleMaps maps are integrated.
Your data may also be transmitted to the USA.

The use of cookies or comparable technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.

For more information on the collection and use of data by Google, please refer to Google’s privacy policy at https://www.google.com/privacypolicy.html. There you also have the option in the Privacy Center to change your settings so that you can manage and protect your data processed by Google.

Use of YouTube

We use the function for embedding YouTube videos of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

The function displays videos deposited with YouTube in an iFrame on the website. The option “Extended data protection mode” is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA.
The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
For more information about the collection and use of data by YouTube and Google, about your rights in this regard and options for protecting your privacy, please refer to YouTube’s privacy policy at https://www.youtube.com/t/privacy.

Data subject rights and storage period

Duration of storage

After complete processing of the contract, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject

You are entitled to the following rights according to Art. 15 to 20 DSGVO if the legal requirements are met: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) DSGVO, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing.

Right of complaint to the supervisory authority

Pursuant to Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you consider that the processing of your personal data is not lawful.